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Internet Christian Bookstore Websites

Frequently Asked Questions

Who is eligible for the service?
Anyone that wants to sell Christian Products on the internet. The service is available to physical retailers as well as online only retailers.
Do i have to be a member of the CBA to get a Christian Webstore?
No, anyone can have a Christian Webstore powered by DeeperCalling Media!
Do CBA members automatically get DeeperCalling Christian Stores?
No, you need to specifically enroll in the DeeperCalling Store Service. During your enrollment you must provide your CBA Membership number, which will be validated directly with the CBA to ensure you get your applicable discounts and pricing.
How Much Does it Cost?
There is a onetime non refundable enrollment fee of $249.00. A monthly service fee also applies and ranges from $84.98 upwards depending on the level of service selected.

Members of the Christian Booksellers Association (www.cbaonline.org) qualify for special discounts that are exclusive to the CBA.
What is the difference between the paid Bookstore Webstore and your Free Bookstore Webstore?
The main differences are as follows:
  • The free bookstore does not offer as large a trade discount on sales of product from our Christian products catalog.
  • The free bookstore service carries a limited number of unobtrusive advertising announcements and banners powered by the Salem Web Network.
  • The free bookstore service does not allow you to download product catalog data.
  • The free bookstore does not include search engine indexing capabilities for store owners that are not Physical Booksellers or Bookseller members of the ABA or CBA.
  • The free service has strict eligibility requirements which are documented in our Free Stores section.
  • We do not provide free stores with a phone answering service for store customers wishing to place orders or seeking product information.
  • We do not automatically create and send email campaigns to free store customers. Paid stores will automatically email store customers on a weekly basis to present them with product offers and build brand awareness.
Otherwise the service provided is very similar.
What exactly do i get?
You will receive an internet commerce website, fully setup and ready to do business. We will handle your internet credit card processing, the updating and maintenance of the product database including product availability and descriptions. We will also provide you with a secure way to track sales. We will manage your website and all the computer facilities required to run it including servers, databases, programming etc. You dont have to worry about any of the technical stuff!
Is is safe?
Your store will run on our computing infrastructure located in a secure data center in Florida. Access to the server is controlled by physical security. As for sensitive data, we encrypt all personal information to maximize its protection. Security on the Internet is a constantly evolving technology, as such we can not guarantee that our facilities will never be compromised, only that we take appropriate steps to minimize that risk. All transactions are secured with 256 bit SSL security and encryption.
Can I use my existing domain name?
If you do not have a domain name for your bookstore, we will assign you one in the format of http://yourshopname.clearcheckout.com . If you own and existing domain name, then you can use it provided you setup the appropriate A-NAME and C-NAME DNS records. We will provide technical support to store owners using the Godaddy or the Register.com domain services to assist you with this process.
Can DeeperCalling help me with my website design and layout?
We provide a number of standard templates that you can use. You may also adapt the provided templates and customize them with your own HTML, Graphics, Flash and other Multimedia objects. We suggest you hire the services of a website design consultant if you wish to significantly customize the look and feel of the site.
Can I customize the service?
There are many ways the service can be customized. You can choose from a number of pre-defined templates to control the look and feel of your site. You can even create your own template for a truely one of a kind look. Please note, our service does not provide a "clicky clicky drag and drop" tool for customizing your templates/themes. You will need to be an experienced graphic designer or theme developer in order to customize your themes. If this is beyond your capabilities then you will need to hire someone to help you.

Beyond making changes to your theme or template, you can also easily upload your own logo, create your own store pages (such as your hot picks, your book reviews), and even make your own recommendations on the home page for titles you would like to feature. You can customize the discount level you sell products at, and you can tailor many other aspects of your store! Is everything customizable - No. Because this is a shared service with many retailers using the same infrastructure, there are limits on the amount and type of customization you can do. For example, you can not get the source code to the service and make changes to core functionality such as the shopping cart.
How many products are on offer?
We currently offer over 250,000 instock products in our Internet Christian Bookstore Webstore Service.
What is the expected profit i will make?
Products fulfilled from our standard warehouses and distribution centers such as Baker & Taylor and Ingram Book Distributors will earn you about a 30% - 40% margin. Products that are fullfilled directly from your own store or your own warehouse may earn higher revenues such as 50% or more. A credit card merchant fee and transaction fee typically around 7.5% of the sale will be deducted from your gross margin and the balance will be your earnings.
Can we discount products or adjust product pricing?
Yes, you can adjust discount by product type (Book, CD, Movies) or individually by product number (for example set a discount on a specific product to be 30%).
How Much Money will I Make?
To be honest, that really depends upon you. We have stores that make everything from nothing, to stores that are making over $10,000 per month net profit. What you make will depend on several things. If you are expecting to just put up a website and get rich - then think again. The internet does not work like that anymore. You've got to get out there and work out how to attract visitors to your website.

Sales are typically a straight percentage of visitors, normally between 0.5% and 1.5% of visitors - depending on the layout of your store and its attractiveness. So realistically you need a strategy for getting several thousand visitors to your website a day. You can hire an SEO marketing company to help you, you can blog on the various websites on the internet and post links back to your website, and you can also look at paid advertising. The more aggressively you work the store, the more it will return to your bottom line. We provide your store infrastructure, but we do not conduct your marketing.

If you need help with internet marketing, then we suggest you read some good books, Such As SEO Bible by Jerri L. Ledford.
How is fullfillment handled?
If you have stock of the product in your own store or warehouse then you will receive a notification to ship the item yourself. If stock is coming from one our distribution centers or warehouses such as the DeeperCalling Atlanta warehouse, Baker & Taylor or Ingram Book Distributors, then fullfillment will automatically be handled by the distribution center and you need take no action.
How do i get paid?
When a customer makes a purchase, all funds are deposited into a transaction trust account. Once monthly the system will determine your earnings and automatically deposit them into your US based checking or savings account via ACH. In order to be credited for earnings it is important that you setup the bank account that you wish to receive your earnings into.
What Technical Skills will i need?
You will need to know a little HTML. If you dont know it, you should make an effort to learn the basics. If you are running an online business, you need to know the tools necessary to help you succeed, and one of those tools is HTML. If you want to be able to create your own images of products, logos etc then we also suggest you learn Photoshop. You can get a copy of Photoshop Elements fairly inexpensively - around $69 to $99 depending on where you purchase it from. Not knowing HTML or Photoshop is going to be frustrating for you as you will lack the skills needed to customize your store. If you cant learn these skills, then we suggest you hire someone knowledgeable who can make the changes you need for you. Your store monthly service dues do not entitle you to use our technical support to teach you how to use HTML or Photoshop.
Im not in the USA - can i open a store?
Yes - We have fulfillment in the United Kingdom and we can provide customers with UK sites that work in Pounds Sterling, or USA sites that work in US Dollars.
How can i take a sneak peak?
Everyone loves to take a sneak peak at upcoming releases. Well, releax, its easy to take the DeeperCalling Christian Bookseller Webstore Service for a spin. To access our preview edition, visit www.deepershopping.com or for something different, try www.deepershopping.co.uk !

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